Plus, AT&T is planning to launch three DIRECTV Internet TV services later this year. Dish’s Sling TV and Sony’s PlayStation Vue already offer their own versions of streaming cable, and YouTube announced last week that it has prioritized its “Unplugged” live-streamed bundle of premium TV channels. Hulu is hoping that by offering a truly personalized service, they will be able to succeed in a marketplace that is growing increasingly more crowded. How do we make it so personalized that we are thinking ahead for you so that you don’t have to?” It is not intuitive or easy to always find them, particularly on your mobile device.” Hopkins added, “We are going to try to solve that by making it more personalized. Hulu’s commentary around its announcement embodies the key concerns of “Content Overload.” Hulu CEO Mike Hopkins told the New York Times that “there is a paradox of choice that is out there today with the number of channels that are available. Last week, Hulu announced that is developing a streaming pay-TV service. With so many options out there, from Netflix to cable packages to Amazon Prime, consumers are likely to gravitate toward those services that do the best job of getting the right content into their hands, rather than facing mountains of potentially irrelevant video, and asking the consumer to figure it out on their own. Video providers-whether streaming or pay TV-are challenged to offer better user experiences across all devices to help their customers search and discover content. One of Mintel’s Telecommunications Marketing Trends for 2016 is “Content Overload,” which emphasizes the necessity for content providers to help consumers navigate the vast array of content options available to them. How will they discover content that is relevant to their tastes? Yet, as more and more providers enter the market, consumers are becoming inundated with content options. At a time when consumers are embracing online video more than ever before, everyone seems to want in on a piece of the streaming pie. ![]() Every time I turn around these days, another streaming service has launched.
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